Sunday, January 04, 2009

What is JaSar?

Many people have asked us, "What is JaSar?"  I will attempt to paint the picture here the best I can.


These days JaSar is best described as the union between Jason and Sarah. It's love, art, writing, hobbies, oddities, crafts, photography, and our other plethora of interests. This blog has evolved since it's beginning into mainly an online journal for Sarah to walk on the edge of what is comfortable and safe. To say things that may not be right, but yet don't deserve to be written off as wrong.

Previously, when we lived in L.A., we thought JaSar would actualize itself into an entertainment venue space. We had concrete dreams for all of it (outlined below). However, now that we live in Oregon and realize that there is land and wide open spaces to build and dream and frolic and romp, we see JaSar as an art farm. A simple, yet complex endeavor.

First step - acquire around 50 acres of land (yes that's a lot but we don't want a Home Depot next door as soon as we put in the first crop).

Start with some kind of house, doesn't have to be permanent but must provide strong shelter, warmth, and plumbing/running water but not much else.

Next start a CSA - In basic terms, CSA (Community Supported Agriculture) consists of a community of individuals who pledge support to a farm operation so that the farmland becomes, either legally or spiritually, the community's farm, with the growers and consumers providing mutual support and sharing the risks and benefits of food production. Typically, members or "share-holders" of the farm or garden pledge in advance to cover the anticipated costs of the farm operation and farmer's salary. In return, they receive shares in the farm's bounty throughout the growing season, as well as satisfaction gained from reconnecting to the land and participating directly in food production. Members also share in the risks of farming, including poor harvests due to unfavorable weather or pests. By direct sales to community members, who have provided the farmer with working capital in advance, growers receive better prices for their crops, gain some financial security, and are relieved of much of the burden of marketing.

The CSA will provide food for ourselves as well as a form of revenue.

While we are setting up the CSA, we will also be putting up an art barn. This will be a huge building of some sort that can be part art studios used for teaching and practicing different media along with an area for healing classes such as yoga, T'ai Chi, and mindful meditation.

Eventually we hope to add a bed and breakfast, bungalows, and tent area for people who want to stay on the premises. Our vision includes characteristics of a retreat from the stresses of life with the opportunity to learn, heal, and work the land as a community.

We also have high expectations of our ability to provide sustainable energy to our art farm. We have dreams of hydro-electric power, wind power, and solar power.

There are so many other aspects that we add to the dream it would be impossible to capture them all here. Plus they change all the time (as you can see with the old declaration of intent below) but that is okay, because the only thing in life that is constant - is change.

First and foremost, JaSar is a dream. A dream that Jason and I started having as soon as we met. Our dream starts with a venue (the "Playhouse") which will be comprised of a performance space, an art gallery, a retail crafts store, an online music, film, and literature database resource, as well as a back-end office where the administrative magic will happen.

Let's break it down a little further...


It's a combination of our names, Jason and Sarah. Pronounced Jah-Sahr. JaSar is short for JaSar Productions which is the official business name. It has been registered and DBA'd through the United States government. As soon as JaSar starts making money, we will get an official Employer Identification Number. So, JaSar is a legitimate business.


Since we have so many different interests and talents that fall into the artistic realm, JaSar is the catch-all for these.

The Playhouse
One thing we have noticed about the art scene in America these days is that there is a great need for venues. And I don't mean coliseums or stadiums, but small cheap open-minded venues. A place where artists of all kinds can do their thing. We want to provide a location for musicians, classical artists, playwrights, puppet shows...basically anything creative that people are doing.

The idea is that the other endeavours we embark on will cover the overhead for the Playhouse. This way the artists can do their thing without having to worry about paying or bringing in enough money to cover the costs of the production.

In our dream, this venue will be an old theater downtown with extra space for offices, a gallery, and a retail storefront.

The Art Gallery
I have been doing a lot of oil painting over the last couple of years and would love to have a place to show my work. I'm not as interested in selling my art as I am in sharing my art. I believe there are many other artists with the same feeling and we would love to be able to give their treasures a nice home away from home.

The Retail Crafts Store
Jason and I share a love for arts and crafts and working with our hands to create things. We have a zillion ideas for crafts that we can make and sell (clothes, jewelry, pet accessories, furniture, and the list goes on). We also have a large collection of vintage literature that could go in the store. We would also love to be able to provide a place for other artists to sell their work on commission.

The Online Music, Film, and Literature Database
We have such an extensive music, film, and literature collection (not really a collection because we use these items on a regular basis and don't just leave them in plastic bags, not to be touched) that we want to be able to share these things with others, but for a small fee. We will even provide consultation. For example, if the music supervisor for a production needs a certain piece of music for a segment, but they don't know exactly what, Jason can advise them. We know this is a half-baked idea because copyright laws and permissions are tricky, but that's why it's a dream, right?

The Control Center
Every business needs a "Control Center" for the administrative side of things, so that would be a part of the Playhouse as well. Just a few offices upstairs and a studio for creating.

Living the Dream
Little by little and piece by piece we are making the JaSar dream a reality. We have the JaSar Podomatic website, a shop on Etsy, and now this blog. As we build a virtual business, we are working on acquiring a physical space for our dream. We are looking for an old, small, hundred-seater theater with space for all the previously mentioned components. The icing on the cake would be a space that we could live in as well...a nice little apartment on the back of the theater, or maybe an old house next door.

Whew! That was tough. It's much easier to think about these things, than actually addressing them and putting it on cyberpaper. I hope this gives you a better understanding of what we are trying to do under the broad umbrella that we call JaSar.

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